CultureHive > Authors > Centre for Economics and Business Research Ltd
3rd April 2013 Sara Lock

Resources by Centre for Economics and Business Research Ltd

What influences attendance or non-attendance at heritage sites?

This investigation for English Heritage looked at what factors, such as health or access to transport, affect whether people are likely or not likely to visit heritage sites. Arts marketers and people looking to engage visitors with culture, especially outside urban locations, will learn which are the main motivating or limiting factors, including lack of facilities, exposure to heritage sites in childhood, ethnic background etc, that impact on visitor levels. Form this they can think about how to address the issues or how to communicate about their site in ways that address these barriers.

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