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4th March 2014 Sara Lock

Resources by Generator

How to promote live music

Generator is recognised as the UK’s leading music development agency and, among other projects, it runs Mapped Out, a development programme for emerging live music promoters. Generator has set up a touring network and supports promoters with practical audience development and marketing.  Bob Allan organises Generator's programme of advice sessions, master classes, training courses, seminars, conferences and showcases for UK talent. In this guide he provides the do's and don'ts of promoting live music in rural areas.

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