AMA Conference 2020

Ben Walmsley, Centre for Cultural Value



Ben is the Director of the Centre for Cultural Value and Professor of Cultural Engagement at the University of Leeds. He is currently leading a national research project investigating the impacts of Covid-19 on the cultural sector and the implications for policy. His research encompasses arts management, arts marketing, audience studies and cultural policy, with a focus on audience engagement and enrichment; change management in the arts; and cultural value and leadership.

Prior to his academic career, he worked as an arts manager for ten years, most recently as a Producer at the National Theatre of Scotland. Since 2014 Ben has been the Academic Director of the Arts Fundraising and Philanthropy Programme. His monograph Audience Engagement in the Performing Arts: A critical analysis was published by Palgrave Macmillan in 2019.