CultureHive > Authors > Ben Park
30th April 2015 Sara Lock

Resources by Ben Park

An inside view on data and fundraising

This guide is based on an interview with Ben Park of Minor Tickets on how arts and cultural organisations should be using data effectively within fundraising. It considers database management and the benefit of linking data; CRM and software options; skills and experience needed to develop use of data; how data can inform planning and donor insights; and how organisations can make better use of their data and databases.

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How theatres can maximise revenue through secondary spend

Secondary spend is the idea of getting a bit more revenue from your existing customers when they're with you, and it's pretty big business. Ben Park, Head of Business Development at Spektrix explains.

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