Using geo-demographic reports and customer data for arts marketing

Dust off some of the very best research you may have – geodemographic analysis - and find here some simple ways to make these reports work harder for your organisation. Take a look at the two major UK geo-demographic profile models: ACORN (A Classification of Residential Neighbourhoods) produced by CACI and MOSAIC produced by Experian. If you have not used either, then it suggests that data delight awaits you - start by reading Leo Sharrock's guide to desk research.