CultureHive > Authors > Audiences NI
15th April 2013 Sara Lock

Resources by Audiences NI

Putting audience development at the core of your organisation

Explore the differences between good audience development plans and bad in this audience development manifesto. Reviewing the data from venues in Northern Ireland, it covers why audience development is important and introduces a toolkit for developing successful long-term strategies.

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Audiences Northern Ireland Theatre Review

This is the first in-depth theatre specific report on audience attendance in Northern Ireland, a valuable initial step in building up a clear picture of theatre audiences across the country. Using multiple different methodologies to help accommodate the variety of product on offer and data available, it provides the statistical analysis required to give theatre producers and venues a better insight into their current and potential future audiences.

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Audience Tracker for arts organisations in Northern Ireland

A report illustrating how audiences engage with arts organisations in Northern Ireland. The Audience Tracker highlights customer behaviour and addresses the perennial questions of crossover. Issues addressed include whether audiences in Northern Ireland are loyal to just one organisation and to what extent they visit other cultural institutions. The report also uncovers to what extent the public are eclectic in their tastes or if the majority are aficionados of just one genre.

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