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Arts Marketing Association (AMA)

The Arts Marketing Association (AMA) helps organisations and individuals with training, networking and resources. We have a membership of over 3,000 people who are responsible for marketing, communications and audience development work in the culture sector.  We help upskill the sector so this work can enable more audiences to access and benefit from arts and heritage.

Members get free webinar training and networking meetings, and access to special rates on events like AMA Conference and Inclusivity & Audiences Day. AMA runs a number of programmes on a regular basis, taking cohorts on transformational journeys ranging from expanding digital capabilities to breaking through barriers to inclusivity).

We work with funders to run programmes and projects like Digital Heritage Hub, funded by National Lottery Heritage Fund, and Small Scale Development Programe, funded by Arts Council England.

We also produce AMAculturehive, a website packed full of resources and insights for, and from across, the sector.

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Resources by Arts Marketing Association (AMA)

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A great way to keep up with emerging digital trends and what’s happening more generally in the heritage sector is to establish communities of practices – groups of like-minded professionals who can share insights, learning and experiences and provide support when it is needed. This guide aims to explain what a community of practice is, how to create one and why your heritage organisation might benefit from establishing such a community.

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Keeping up with digital trends can be daunting for a small to medium-sized heritage organisation. Limitations on your time and budget make it challenging to research and understand which emerging digital activity might be of interest or benefit to your organisation. This guide aims to signpost tools and resources you can access to keep abreast on what’s new in digital.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

Arts Marketing Association
Heritage Digital
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