< back to resource

Arts Marketing Association (AMA)



Logo of Arts Marketing Association

The Arts Marketing Association (AMA) helps organisations and individuals with training, networking and resources. We have a membership of over 3,000 people who are responsible for marketing, communications and audience development work in the culture sector.  We help upskill the sector so this work can enable more audiences to access and benefit from arts and heritage.

Members get free webinar training and networking meetings, and access to special rates on events like AMA Conference and Inclusivity & Audiences Day. AMA runs a number of programmes on a regular basis, taking cohorts on transformational journeys ranging from expanding digital capabilities to breaking through barriers to inclusivity).

We work with funders to run programmes and projects like Digital Heritage Lab, funded by National Lottery Heritage Fund, and Small Scale Development Programe, funded by Arts Council England.

We also produce AMAculturehive, a website packed full of resources and insights for, and from across, the sector.