100 digital questions answered

Across four themes we answer small to medium-sized heritage organisation's most pressing and frequently asked digital questions


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Annie Andoh

Annie Andoh is Social Media Manager at the V&A. Annie started her career by working in an array of marketing and advertising agencies, running social media campaigns for the likes of Rolls-Royce, Bodyshop, Sony Music, IBM, Sky Cinema and Pernod Ricard. Since finding a home at the V&A as Social Media Manager, she has implemented a dynamic social strategy putting visual identity and audience insights at the heart of content, propelling the museum to connecting with audiences in new ways.
Head shot image of Annie Andoh

Resources by Annie Andoh


Looking down at a mobile phone and mug of coffee with a spoon in it

In this video, Annie Andoh shares her top tips on how to use video to engage with digital audiences through your social media channels including Facebook, Twitter, Instagram and TikTok.  She looks at easy to use online tools that can help you create quick and cheap ‘do it yourself’ videos; explains how to repurpose videos; ideas for videos that work well on social media and tips on what equipment to invest in to help you produce new videos.

Hands hold a smart phone next to a cup of coffee andsomecarfting materials including a ball of string and some pine cones

Annie Andoh provides an introduction to the essentials of developing a social media strategy that will help your organisation flourish on various social media platforms. With case studies for inspiration, Annie explains the strengths of the main platforms — Facebook, Twitter and Instagram — providing tips and tricks for growing and engaging your audiences.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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