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17th April 2013 Sara Lock

Resources by Anna Rafferty

Involving consumers in your promotions

In this article Anna Rafferty explains how Penguin Books has developed a more meaningful and intimate relationship with consumers, in her case readers. She gives examples of promotions including the invitation to write a blog reviewing a Penguin Classic and the involvement of teenagers in the launch of a website to promote teen books.

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The changing role of the marketer

A transcript from a presentation at the 2010 AMA conference by Penguin Digital. The changing role of the marketer - push vs pull marketing.

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