A co-founder of Morris Hargreaves McIntyre, Andrew is one of the UK’s leading authorities on audience motivations, behaviour and responses.
His work on visitors’ engagement with and meaning making from museum and gallery collections has profound implications, not only for arts marketing and audience development but also for curatorial and educational practice in the sector.
Resources by Andrew McIntyreHow to move audiences up the ladder of engagement
Matching your product to the market
Review your organisation’s vision and future direction to develop both art and audience
Future Proof Museums Notebook
Culture in Lockdown. Part 1: We can do digital, can we do strategy?
Culture in Lockdown. Part 2: The seven pillars of audience-focus
Culture in Lockdown. Part 3: Covid Audience Mindsets