CultureHive > Authors > Alix Hearn
17th April 2013 Sara Lock

Resources by Alix Hearn

Making the most of your marketing assets

Organisations can capitalise on existing marketing assets and work with audiences and visitors to create new marketing resources and tools without spending a fortune. Working closely with audiences can help an organisation recognise and develop its marketing assets.  This case study of Theatre Royal Stratford East shows how a cultural organisation engaged audiences with its work at a much deeper level by involving them in the creation of marketing assets.

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