AIM is a national charitable organisation which connects, supports and represents independent museums, galleries and other organisations.
It provides a thriving network for the independent sector, based on mutuality and sharing of expertise. Its membership ranges from voluntarily run community organisations to some of the largest museums in the country.
AIM regularly publishes national research reports into the independent museums sector and actively lobbies central government on issues such as Gift Aid and VAT.
AIM speaks on behalf of a substantial and growing sector of the museums and heritage community.
Resources by AIMAIM Hallmarks of Prospering Museums
AIM Quick Guides: donation boxes in museums
Successfully managing capital projects
AIM Success Guide: successfully setting admissions policy and pricing
AIM Success Guides: successful fundraising at museums
AIM Success Guide: successful visitor experience – getting it right
AIM Success Guide: successful retailing for smaller museums
AIM Success Guide: successfully getting started with social media
AIM Success Guide: Successfully managing privacy and data regulations in small museums
New Guidance to Support Museum Trustees And Boards
Survey: Seeking Certainty – impact of the cost of living crisis
How museums can leverage emotions to build greater public support