Creatively Inspired 

AMA Digital Marketing Day 2025: Playback Pack

At Digital Marketing Day 2025 we celebrated the creativity of digital marketing… and arts marketers as creatives.

We explored how creative approaches to digital marketing can help you reach and connect with audiences, meet your organisation’s objectives, and share case studies of this work in action. Our aim was to “creatively inspire” you in all things digital.

It showcased the latest thinking on: creative approaches to digital content creation; storytelling for digital platforms; advanced social media tactics; getting the most out of AI tools; user-friendly accessible websites; exploring creative uses of your digital assets; creativity on a budget; data-driven marketing.

Helping us were our sponsors: Art Fund, Spektrix, Substrakt, Tessitura and Ticketsolve. Our session sponsors: Future Demand, Jwoo Social, One Further and Supercool. And our exhibitors: All In, Audience View, Basker, CultureSuite, Grandad, HdK, splitpixel, Ten4, The Audience Agency, The School trip and Visit One. 

This Playback Pack brings together a collection of resources that support your journey through the digital marketing landscape with its often overwhelming array of tools, tactics and trends. And it includes big dollops of guidance, insight and practical tips from our sponsors and fellow sector support organisations.