AMA Conference 2020

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Sparking Connections, Creating Change [AMA conference 2019 Keynote]

Highlights from the opening keynote at AMA conference 2019 — Rewire — culture, audiences & you — with Rinkoo Barpaga, Theatre-maker, Film Maker & Comedian; Tobi Kyeremateng, Cultural Producer, Black Ticket Project; Richert Schnorr, Director of Digital Media for Communications and Marketing at New York Public Library; Dawinder Bansal, Producer and Artist; and Alan Lane, Artistic Director of Slung Low.


Published: 2020 | Resource type: Webinars and films

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The changing shape of the arts in broadcasting

Broadcasters have identified an appetite for arts stories, and are looking at how to deliver new arts programming. Matthew Cain, culture editor at Channel 4 News, explains what’s happening, and how arts and cultural organisations can engage broadcast journalists and arts editors in covering arts stories, increasing press coverage and even co-producing new television series. (This article was first published in the Conference Report for AMA conference 2011).


Published: 2020 | Resource type: Article

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The relationship between PR and arts marketing

Stacey Arnold draws on research and her experience to investigate the relationship between PR and arts marketing and the implications for arts organisations. This article was first published in JAM (issue 40 / October 2010).


Published: 2020 | Resource type: Article

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The end of the newspaper. Or is it?

Heather Maitland explores how newspapers have been adapting to sales and revenue losses as a result of changes in society. This article was first published in JAM (issue 40 / October 2010).


Published: 2020 | Resource type: Article

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AMA Freelance Benchmarking Survey 2020 — report

Since 2018 the AMA has been expanding its offer for the growing number of freelancers working in the arts, culture and heritage sector — from our Freelance Membership and Directory, to freelance specific rates for our events. To help us produce resources on best practice and to develop support to help arts, culture and heritage freelancers in their roles we launched our first Freelance Benchmarking Survey in January 2020. As the sector adapts to working in a Covid-19 landscape the findings of this survey will help the AMA pinpoint key ways to enhance our support for freelancers and develop a route map to a successful career.


Published: 2020 | Resource type: Research

AMA Benchmarking Survey 2019 — executive summary

Over 500 AMA members from across the arts, cultural and heritage sector took part in our first benchmarking survey. In the AMA Benchmarking Survey 2019 — Executive Summary we share some of the highlights from the full report.


Published: 2019 | Resource type: Research

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Community Engagement

Creative collaboration Reading through this issue of JAM you get a real sense of how important collaboration and participation is within community engagement. Or what Melissa Matthews from Suffolk Libraries calls: “creative democracy”. It’s only by challenging the status quo and valuing grassroots creativity that an effective bottom-up and collaborative approach can be achieved, argues Imrana Mahmood. Kenn Taylor discusses how community engagement should impact right across what a cultural organisation does to help influence change. An arts organisation’s approach to working with communities is just as important as the work you do with those communities, considers Devinda De Silva f... Read more


Published: 2019 | Resource type: Article

DIY infographics

Using infographics can be a great way of communicating complicated information in a quick and visually accessible way. But if you have a limited budget how can you create your own infographics in-house? This review looks at the pros and cons of the three most popular ‘free’ infographic tools based on the AMA's Head of Marketing's own experience of using them.


Published: 2019 | Resource type: Guide/tools

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Marketing Campaign Plan template

This Marketing Campaign Plan template has been kindly shared by an AMA member and provides a step-by-step guide to planning a typical marketing campaign. It covers a range of tools for your marketing plan. It is a sample plan and aims to help you develop your own marketing campaign plan.


Published: 2019 | Resource type: Guide/tools

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Venue / Producing Company Marketing Campaign Agreement

This Venue / Producing Company Marketing Campaign Agreement template has been kindly shared by an AMA member and provides a guide to planning a typical marketing campaign agreement. It is a sample agreement and aims to help you develop your own marketing campaign agreement.


Published: 2019 | Resource type: Article