AMA resource list 20 Quick Fixes A beginner's guide to Benchmarking A leadership revolution for arts marketers A new view of our audience AMA Benchmarking Survey 2019 — executive summary AMA Freelance Benchmarking Survey 2020 — report An effective purpose statement Arts Ambassadors Back to PR basics Balancing act Becoming a leader Becoming a manager Brand Building customer loyalty Business Model Design Business models in the arts and cultural sector Case for support Cath Hume, Diversity and Resources [CultureVoice podcast] Cause-led manifesto Change management — A festival out of time Coaching, emotional intelligence and leadership Communicating online / digitally Communication strategy Community Engagement Connecting with the media Content production for press and PR Copyright© and the Press — what you need to know Cultivation and stewardship Cultural tourism CultureVoice Data Defining your purpose Delving into Google Analytics Design Thinking Developing audiences Developing audiences at Tate Developing audiences for the arts Developing your Google Analytics skills Devising a membership scheme for an arts organisation Digital – how it is affecting audiences Digital analytics culture in arts organisations Digital Marketing Audit Digital Marketing Strategy Discover, share and inspire – engaging audiences Diversity DIY infographics Do Something Different Donor development Dual Bottom-Line Matrix Effective Website Design Embracing digital fundraising Engaging diversity Engaging your public Enhancing your digital marketing strategy Essential marketing skills Event Press and Marketing Campaign Plan Exhibition Communications Campaign Plan Facebook Insights Families Festivals Fostering young talent Fundraising and marketing Fundraising Audit Fundraising Strategy Getting the best out of qualitative research Going Green Going Social Google Analytics for beginners Great segmentation — ten top tips Health & Wellbeing How to avoid journalists hitting the delete button How to evaluate success online? How to foster good relations with the press How to use research to inform marketing campaigns How to write a Press Release Impact Matrix Increasing frequency, building loyalty Leadership Leadership Leadership: the magic formula for success Leading a creative environment for people to be playful, creative and brilliant Managing PR in a 24-hour news society Managing your stakeholders Market Research Marketing Campaign Plan template Marketing on a shoestring Meaningful measures Measuring social media success Measuring the impact of online marketing Measuring word of mouth marketing Media buying Membership and friends schemes Membership and Friends schemes Mentoring Mobile marketing Mobile technology Monitoring and evaluating across digital platforms Multi-media marketing New ways of thinking Not for the Likes of You – Part 1 Not for the Likes of You – Part 2 Online monitoring and evaluation Online PR — a strategic approach Pitching the national press from the regions Planning a successful press and media strategy as part of your arts marketing1 Practical tips for keeping up morale at work Press and PR Press and PR Press launch with a difference Pricing Principles of segmentation for arts marketing and audience development Profound change for the media landscape Qualitative research Reconciling segmentation with diversity Relevance Research and Development Resilience Return on investment Royal Academy of Arts friends scheme Segmentation Segmentation and the Whitney Museum of American Art membership scheme Segmentation in action Segmentation in practice: getting started Shaping your organisation's culture Should your organisation have a membership scheme? Siloing In Organisations [CultureVoice podcast] SMART objectives So, you want to be a leader? Sparking Connections, Creating Change [AMA conference 2019 Keynote] Staying creative with your marketing and PR Storytelling Strategic marketing Strengthening a mainstream press presence SWOT | TOWS | Strategy Sets Ten tips for Press & PR Ten tips to bring fundraising and marketing closer together The Ansoff Matrix The challenges of leading with limited authority The challenges of running a large membership scheme The changing shape of the arts in broadcasting The donor pyramid The end of the newspaper. Or is it? The Marketing Mix The planning phase of change management The Pokémon GO Phenomenon [CultureVoice podcast] The relationship between PR and arts marketing The role of social media in press and PR The Royal Academy of Dance membership scheme The Sprinting Sessions with Adam Thurman [CultureVoice podcast] Thinking Big! Thinking like a blogger This Way Up Top ten press tips Top tips for a first-rate Friends Scheme Tried and Trending Understanding audiences User centred design Using customer data to make savings and boost sales Using qualitative research to inform a segmentation system Using the butterfly to explore your purpose Using visitor personas to target audiences more effectively Venue / Producing Company Marketing Campaign Agreement Video Visualising your business model What do arts correspondents want? What does resilience mean to you? Why a picture is worth a thousand words Winning over your local press Word gets around Word-of-mouth marketing Working in Partnership Working together Working together You don't have to be a person of influence to be influential
