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Strategic Marketing and Planning

Strategic Marketing and Planning

This selection of videos will help you develop your planning skills. Covering topics such as data, brand and inclusion, they provide useful insights that can be used in both campaign planning and marketing strategy.  

Please note: These videos are edited recordings of webinars that have taken place since 2022 and so may include some older references. 

hand shaking a technological hand coming out of a laptop screen
 

AI Series: advanced

Expand your knowledge of AI by building 'agents' and working with data.
view from above of woman thinking at a desk with laptop and notepad
 

AI Series: getting started

How to start using generative AI as a creative tool.
sign with arrow that says 'future'
 

AI Series: next steps

Learn about AI developments, AI prompts, and ethical considerations.
Four laptops open on a table
 

Bossing Digital as a Small Organisation

How small organisations can make digital work for them.
Books on a wall above a sofa. Text above books: Everyone has a story
 

Building Stories for PR

Incorporate stories into your PR to grab the media’s attention.
A chesses board from above
 

Create a PR Game Plan: raising your profile long-term 

Create a strategic PR plan for raising your organisation's profile.
laptop next to a phone on a glass table. The phone is showing a facebook page
 

Creating an Evidence Based Social Media Strategy

How to use the demographics and behaviours of your audiences to develop a social media strategy.
An open laptop with charts and graphs on the screen
 

Digital Digest: Data For Strategic Decisions

Explore your organisation's data to inform your marketing strategy.
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