PR & Communications

This selection of videos will help you get to grips with your external comms. Covering topics such as press release planning and profile raising, they will help you build an effective strategy for growing your press coverage.

Please note: These videos are edited recordings of webinars that have taken place since 2022 and so may include some older references.

Create a PR Game Plan: raising your profile long-term

Create a strategic PR plan for raising your organisation's profile.

several pages with charts and a phone on a desk

Evaluate your PR Campaign

How to set measurable objectives for PR and discover tools to help you measure what matters.

woman pointing to posit notes on a wall and adressing a group of people at a large desk.

Planning a Great Press Release

How to create a press release that captures the media's attention across different platforms.

Close up of a hand writing in a notebook

What Journalists Want

How to work with journalists to get the press coverage you want.

Books on a wall above a sofa. Text above books: Everyone has a story

Building Stories for PR

Incorporate stories into your PR to grab the media’s attention.