You are accessing a free trial of the Arts Marketing Association’s On Demand Library
We hope you enjoy learning at your own pace with these three training videos. The full version – exclusive to Members only – is filled with over 45 videos and associated resources covering everything from Audience Development and Inclusion to Strategic Marketing and Planning
Social media Advertising – What you need to know
This video will demystify social ads so you can feel confident putting budget behind a campaign.
AI Series: Getting Started
This video explores how Arts Marketers can start to use generative AI as a creative tool.
Communications Series: Coaching Skills for Line Managers
Learn about foundational coaching skills and how to apply them to your management.
Learn all in one place. Our definitive mix of practical arts marketing training, resources and events is a one-stop shop
Do you want to learn more about AI?
We have another two videos in this series: Next Steps and Advanced
Our expert-led training, supports all levels, we’re the arts marketing one-stop shop for you and your team’s learning needs.
Did you know you could access 45+ videos with an AMA Membership?
Along with the comprehensive On Demand library, you would also access 20 free annual webinars delivering cutting-edge insights and practical skills live, discounts on events including our annual conference and our online courses such as Essentials of Marketing and Essentials of AI for Marketing, and be inspired by our vibrant community of over 4000 Members.
The Arts Marketing Association supports marketers, leaders, and organisations in the arts, culture, and heritage sectors to thrive. We help you learn and grow, inspire each other and your audiences, and drive positive change together in one incredible community.
Join us today.