AMA Conference 2022 Resources

An adventure like no other

AMA Conference 2022 provided delegates the opportunity to explore and discover a wealth of topics across two days.

Taking place in Birmingham, the programme was built to reinvigorate purpose, inspire delegate’s work and help plot new routes to professional goals.

The programme explored:

  • Bringing audiences with you on your adventure — from the challenges being faced to making your organisation truly accessible
  • Responsible adventuring — including sustainability and equality, diversity and inclusion (EDI)
  • Adventurous ways of working — focusing on career development and achieving key goals
  • Adventures in the online realm — from new trends to case studies of inspiring campaigns

Below you can find a selection of resources based on the above themes, to help you on your journey of exploration, discovery and change.

Bringing audiences with you on your adventure

As you journey forward keep your audience firmly at the heart of your planning. These resources are here to help you turn inspiration into action.

Crop from Infographic. Full alt text in resource.
Courtesy Good Things Foundation

Fixing the digital divide: facts and stats

Lots of people gatherinsmall groups outside an imposing glass and metal entrance to The Box,Plymouth
Courtesy The Box, Plymouth

Case study: Placing visitors at the centre of your launch

A young, black child wearing an astronaut suit
Lonely Not Alone. 2021, Effervescent

Co-production: The future of authentic marketing

A group of people at various points on along path using chalk to create an artwork
Courtesy The Audience Agency

Building meaningful participation

A group of people stand across the road in the sun. Two are on horseback.
Photo: Radka Dolinska (Crop)

How to re-imagine our towns alongside our audiences

Responsible adventuring

Let’s lean into the challenges that face us. This range of perspectives, insight and guidance helps us to be more intentional and more focussed on the need to change.

Adventurous ways of working

Be curious and experiment, test new ways of thinking but always have your key goals in mind. Delve into practical guides that will help you thrive.

Adventures in the online realm

We’re all for gazing into a crystal ball but sometimes we just need something to open our eyes to what’s on the horizon. Jump in and enjoy.