Below you’ll find a selection of curated resources to support your learning across all seven modules of the Strategic Marketing Retreat: Advanced level.

You’ll find many more useful resources on the AMA’s knowledge hub AMAculturehive. If there’s something you can’t find or if you have a case study you’d like to share just contact our Editor.

Leading with audiences at the heart of your organisation  

These resources explore what centering audiences means in leadership. They’ll help you to assess and improve your business model including building resilience and strategies for financial sustainability.

Developing a leadership repertoire

Explore how to lead an organisation in which everyone is clear that audiences are the focus. Transform your leadership style by focussing on key aspects that can help you to achieve what you want to achieve and manage organisational and stakeholder expectations.

Inclusive leadership

A range of resources that look at what being an inclusive leader means for organisational culture and for audiences.

Emotionally intelligent leadership 

Maximising data and insight 

Additional external resources   

• Econsultancy’s annual Future of Marketing Report. December 2024. Brings together survey results from more than 1,000 marketing professionals and examines the key trends and challenges shaping the industry.
• The Future of Arts and Culture. A study based on 300 participants, leaders in museums, galleries, performing arts, music, funding organisations, curators and producers, from North America, South America, Europe, Asia, Middle East, Africa.
• At Risk​: our creative future. Communications and Digital Committee, House of Lords. 
• Future Audiences — Differences in engagement for new generations.mp4