Six expert mentors are supporting the fellows in this programme, find out more about each one below
beardshaw round

Tom Beardshaw

dk round


Ron Evans

Daniel Rowles

Daniel Rowles

Devon Smith

Devon Smith

Dominic Tinley

Dominic Tinley

beardshaw round

Tom Beardshaw (Cardiff, UK)

Tom is a founder and partner of the award-winning digital and social media company NativeHQ that helps people use social media intelligently and creatively. He is a digital strategist with a background in anthropology, multiplatform production and social ethics and specialises in the human dimensions of online communications and community building.

NativeHQ has a broad client base across arts, heritage, broadcast, politics and government, business, charities and social enterprises including the Welsh Government, Arts Council of Wales, National Theatre Wales and Battersea Arts Centre. 
They conduct organisational reviews and develop digital strategies, build online communities, design multiplatform productions, run social media campaigns and deliver training processes that combine the technical, social and organisational aspects of using the social web effectively.

Tom has pioneered networked, multiplatform adaptations in the theatre sector, developing a hyper-connected approach to shows like National Theatre Wales’ The Passion with Michael Sheen, The Radicalisation of Bradley Manning, and Theatr Genedlaethol’s Y Bont.

dk round

DK (Wellington, New Zealand)

DK strategically advises and speaks energetically on the potential of social media to improve business / organisations. He’s New Zealand Webby Awards Ambassador and recently spent a short but intense 6 months as Business Designer for a leading Design Thinking firm, Empathy.

In 2006 he set up MediaSnackers a groundbreaking organisation that inspired people to learn, work and live differently with social media and developed training for a variety of clients including The Gates Foundation and UNICEF. His published work includes ‘How does the web make youth feel?’ (Journal of Marketing Management) and ‘Zen and the heart of social media.’

He is the founder of and a sought-after speaker at national events including the National Digital Forum (NZ). He produces the Defining Innovation Podcast series and is the license holder and curator of TEDxWellington.

ron round

Ron Evans (San Jose, CA, USA)

Ron Evans is a consumer psychologist and principal consultant at Group of Minds Arts Marketing + Technology Consultants. He is a leading developer and researcher at the intersection of culture and technology. His primary area of interest is in exploring emerging technology and its impact on consumer psychology/customer decision-making, including the social influence of donation and ticket-purchasing behaviour.

His early career included interface design for the videogame industry including Atari Games and for the not-for-profit sector he was the functionality designer on the Artsopolis Arts Calendaring Platform, now a licensed community arts calendaring solution for 35+ cities around the U.S.

As the Director of Local Marketing for the Artsopolis Marketing Partnership, he worked with arts and cultural groups on all aspects of technology implementation including ticketing system selection, online revenue generation, website experience enhancement and next-generation audience development techniques.

Dan Rowles round

Daniel Rowles (UK)

Daniel has extensive experience across the full range of digital marketing techniques and brings best practice from many years working for a broad range of International clients.

He is a Course Director for the CIM, trains on behalf of Econsultancy, Utalk Marketing and the IAB. He was awarded Econsultancy Trainer of the Year 2012. He is a lecturer for Imperial College London and Cranfield Business School as well as being a published author including “Mobile Marketing” and “Digital Branding”.

Daniel has helped organistions of all types to use digital marketing effectively, working with all sizes of business from SMEs through to clients like the BBC, Vodafone, Mastercard, Warner Bros and Boots. He is the voice of the Digital Marketing Podcast, a worldwide top ten business podcast in iTunes and Managing Director of

His career has covered both the technical and business aspects of digital marketing, bridging the gap between the two and making best use of the tools and technology available.

devon round

Devon Smith (Washington DC, USA)

Devon Smith is the director of social media and analytics at Threespot, a digital engagement agency in Washington, D.C. that builds online tools and interactive experiences for clients.

At Threespot, Devon leads a staff of social media managers and digital analysts who help clients build long-term, high-value relationships with their constituents and measure the impact of those connections. She has recently led engagements with clients such as the Smithsonian Institution, BBC America and UNICEF.

Devon has worked for the Corporation for Public Broadcasting, World Science Festival, Actors Theatre of Louisville, and arts organisations across the U.S. in marketing, development, and general management roles. She regularly speaks at conferences and delivers workshops on social media across the USA. She holds an MBA and an MFA, both from Yale University, as well as two bachelor’s degrees from the University of Washington.

dominic round

Dominic Tinley (London, UK)

Dominic is an interactive media specialist with extensive experience managing web, mobile and interactive TV services. Since 2008 he has worked as an independent consultant providing strategic advice on how new media technologies can be used to engage audiences.

Dominic joined the BBC in 1997 as one of their first web producers. In 2000 he became Managing Editor of Channel 4′s education website where he commissioned services for pre-school, primary and secondary audiences. In 2003 he set up the first broadband video-on-demand service in the UK for Discovery Channel.

As a Development Producer on the Department for Culture, Media and Sport’s Culture Online programme he led arts and technology projects including My Art Space and the award-winning SoundJunction, From 2005 to 2008 Dominic was Head of Online for the Houses of Parliament. Dominic is currently an external advisor to BBC Research and Development and BBC News providing guidance on agile project management to deliver innovation projects. He is also a founding partner of Thoughtsmith.