Tried and Trending

Tried and Trending

Issue 67 / Summer 2017

Keeping on trend

This issue of JAM explores the theme of tried and trending. The AMA’s new Head of Programme, Lucy Jamieson, begins by reflecting on the value of tried and tested marketing and the appeal of new trends and innovations.
Digital marketing is constantly evolving and subject to many emerging trends. Ash Mann takes a closer look at new digital trends and considers which ones are worth looking at now and those that are worth keeping an eye on.
What is the ‘sharing economy’ and how can it benefit arts, heritage and cultural organisations? Sara Lock, the AMA’s Associate Editor, spoke to Benita Matofska about how the sharing economy can help develop new audiences and revenue streams.
Erin Koppel challenges assumptions about what really matters to audiences and explains the concept of IDEA — Intentionally Deepen Engagement and Access; and considers how organisations that strive to provide meaningful connections with their audiences thrive.
Making your voice be heard can be challenging. Laraine Penson considers the importance of influencing your organisation by being the champion of your audiences and driving innovations in communicating with them.
New trends in fundraising emerge each year. Pamela Johnson reflects on the benefits of going back to basics and considering not just what fundraisers do, but why.
In Connect Discover Inspire, AMA member Lucy Liddell explains how a shift in mindset at the MAC in Belfast has enhanced the mobile browser experience of its website.
The JAM spotlight falls on Bea Udeh, Programme Produce at the AMA and Robert Jones from Wolff Olins explains how inspired thinking can help creative organisations become creative in business too.
Any thoughts, comments or suggestions for JAM? Please email the Editor, Jacqueline Haxton at
JAM cover image courtesy of Tobacco Factory Theatres  © Hide the Shark. Cinderella: A Fairytale at Tobacco Factory Theatre in Bristol. 

Browse by learning pillars

Increasing Engagement & Income Research