CultureVoice: The marketing of arts and culture
In this CultureVoice podcast, hosts Carol Jones and Ron Evans talk about the phenomenon of the new hit game Pokémon GO — how some arts organisations are tapping into it, and how to watch for trends like this in the future.
The Pokémon GO Phenomenon — 29 minutes 27 seconds
CultureVoice is an international podcast on the marketing of arts and culture, in partnership with the National Arts Marketing Project (NAMP) and the AMA.
First published January 2017