The Pokémon GO Phenomenon [CultureVoice podcast]

CultureVoice: The marketing of arts and culture

In this CultureVoice podcast, hosts Carol Jones and Ron Evans talk about the phenomenon of the new hit game Pokémon GO — how some arts organisations are tapping into it, and how to watch for trends like this in the future.

The Pokémon GO Phenomenon — 29 minutes 27 seconds


CultureVoice is an international podcast on the marketing of arts and culture, in partnership with the National Arts Marketing Project (NAMP) and the AMA.


Picture of Carol Jones
Carol Jones
Head of Consultancy Wales
The Audience Agency
Picture of Ron Evans
Ron Evans
Consumer Psychologist and Principal Consultant
Group of Minds

First published January 2017