The end of the newspaper. Or is it?
Heather Maitland explores how newspapers have been adapting to sales and revenue losses as a result of changes in society. This article was first published in JAM (issue 40 / October 2010).
Research in 2009 indicated that journalists by and large accept the internet, in contrast to the resistance seen in 2004, and publishers now see themselves as producers of information platforms.
After all, if you add together online and offline figures, newspapers have seen a huge increase in readership.
The problem is that no one has yet found a business model that generates enough revenue. There are some promising signs but not from the news sector.
To read the full article download The end of the newspaper.