AMA Conference 2020

The donor pyramid

The Donor Pyramid

This essential model helps fundraisers to plan effective campaigns. Laura Greenfield will talk through how to apply the giving pyramid to your development campaigns.

Who is it for?
People working in fundraising roles in cultural organisations who want to learn or refresh their knowledge of core fundraising tools and techniques.

Part one: The donor pyramid
— 2 minutes 30 seconds

It covers:

  • Understanding donor journeys
  • How to apply the pyramid to your fundraising campaigns
[my-speakers term=”the donor pyramid”]

Supported by

Arts Fundraising and Philanthrophy
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First published April 2014

Part two: The donor journey
— 2 minutes 30 seconds

Part three: Planning your fundraising
— 2 minutes 30 seconds

Featured image courtesy of The National Gallery (c) The National Gallery, London