The Donor Pyramid
This essential model helps fundraisers to plan effective campaigns. Laura Greenfield will talk through how to apply the giving pyramid to your development campaigns.
Who is it for?
People working in fundraising roles in cultural organisations who want to learn or refresh their knowledge of core fundraising tools and techniques.
Part one: The donor pyramid
— 2 minutes 30 seconds
It covers:
- Understanding donor journeys
- How to apply the pyramid to your fundraising campaigns
Supported by
First published April 2014
Part two: The donor journey
— 2 minutes 30 seconds
Part three: Planning your fundraising
— 2 minutes 30 seconds
Featured image courtesy of The National Gallery (c) The National Gallery, London