So, you want to be a leader?

So, you want to be a leader?

Alison O’Hara draws on her career and experience and examples from the arts to discuss the three simple principles that set her on a course to successful leadership. This article was first published in JAM (issue 39 / July 2010).

Article snippet

Being able to create trust — among staff, stakeholders and customers — is what marketers call ‘branding’, and is both the simplest and most difficult thing to achieve as a leader. It hinges on honesty and transparency, consistency and integrity — it’s something that has to be earned and cannot be bought.

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