Pitching the national press from the regions

Pitching the national press from the regions

Arts organisations located outside of London struggle to get their fair share of national press. In this article Catharine Braithwaite explains how — with the right approach and some good planning — culture in the regions can still make the national pages. This article was first published in JAM (issue 52 / October 2013).

Article snippet

It has always been a challenge to get national media attention for arts and culture outside London. But this need not be a daunting task. I want to show that by using imagination and planning, blended with a bit of relationship building, you don’t have to be a major venue with a blockbuster show to achieve good quality national media coverage. So what are our challenges?
Access to journalists
Knowing the person at the end of the phone or email really helps both parties when pitching a story or  idea. With the majority of journalists in the national media based in London and with the industry having experienced drastic staffing cuts, it is more difficult than ever to meet up with them and pitch to them face to face. The time that journalists have available to travel out of London is limited and this becomes more difficult if you are based away from major cities and direct train routes.

To read the full article download Pitching the national press from the regions.

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