Not for the Likes of You
– Part 2

This on demand training video is based on the Action Research project Not for the likes of you, which carried out a study of 32 cultural organisations that have successfully become accessible to a wider audience by changing their overall positioning and message.
Part 2  looks at what you can do externally to attract a broader audience and Part 1 focuses on what you can do internally.

Leaders in the cultural sector who would like to learn the internal success criteria that enable organisations to reach a wide audience.

Part one: Introduction
— 2 minutes

It covers:

• Make changes externally to grow a broader audience
• Explore an important action research project
• Engage and involve audiences
• Devise a product that says ‘this is you’
• Use the language of the audience
• Make newcomers feel welcome

Supported by

First published November 2012

Part two: Engage and involve
— 10 minutes

Part four: Meaningful benefits
— 7 minutes

Part six: Use the language of the audience
— 9 minutes

Part eight: Invest in customer service
— 2 minutes

Part three: Devise a product that says ‘this is you’
— 6 minutes

Part five: Make links with known culture
— 3 minutes

Part seven: Make new comers welcome
— 9 minutes

 
Featured image: Image courtesy of Roundhouse © Ellie Pinney