Not for the Likes of You
– Part 2
This on demand training video is based on the Action Research project Not for the likes of you, which carried out a study of 32 cultural organisations that have successfully become accessible to a wider audience by changing their overall positioning and message.
Part 2 looks at what you can do externally to attract a broader audience and Part 1 focuses on what you can do internally.
Who is it for?
Leaders in the cultural sector who would like to learn the internal success criteria that enable organisations to reach a wide audience.
Part one: Introduction
— 2 minutes
It covers:
- Make changes externally to grow a broader audience
- Explore an important action research project
- Engage and involve audiences
- Devise a product that says ‘this is you’
- Use the language of the audience
- Make newcomers feel welcome
Supported by
First published November 2012
Part two: Engage and involve
— 10 minutes
Part four: Meaningful benefits
— 7 minutes
Part six: Use the language of the audience
— 9 minutes
Part eight: Invest in customer service
— 2 minutes
Part three: Devise a product that says ‘this is you’
— 6 minutes
Part five: Make links with known culture
— 3 minutes
Part seven: Make new comers welcome
— 9 minutes
Featured image: Image courtesy of Roundhouse © Ellie Pinney