AMA Conference 2020

Not for the Likes of You – Part 1

Not for the Likes of You – Part 1

This on demand training video is based on the Action Research project Not for the likes of you, which carried out a study of 32 cultural organisations that have successfully become accessible to a wider audience by changing their overall positioning and message.
Part 1 focuses on what you can do internally to attract a broader audience and Part 2 on what you can do externally.
 

Who is it for?

Leaders in the cultural sector who would like to learn the internal success criteria that enable organisations to reach a wide audience.

Part one: Introduction
— 7 minutes

It covers:

  • Make changes within your organisation to grow a broader audience
  • Leadership behaviour
  • Create effective multi-disciplinary teams
  • Bring education and marketing closer to management
  • Hire a broad range of types of people
  • Think about audiences first
  • Promote a people-centred ‘can do’ culture
[my-speakers term=”Not for the Likes of You (Part 1)”]

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First published November 2012

Part two: Specific kinds of leadership behaviour
— 17 minutes

Part four: Bring education and marketing closer to management — 3 minutes

Part six: Think about audiences first
— 3 minutes 30 seconds

Part three: Create effective multi-disciplinary teams — 14 minutes

Part five: Hire a broad range of types of people 
— 3 minutes

Part seven: Promote a people-centre ‘can do’ culture — 1 minute

Featured image: Image courtesy of Roundhouse © Ellie Pinney