AMA Conference 2020

New ways of thinking

New Ways of Thinking

Issue 59 / July 2015

What’s new?

As Jacqueline Haxton steps into Helen Bolt’s editorial shoes, it seems fitting that this issue takes a look at new ways of thinking in engaging with audiences.

We begin with Lisa Baxter’s introductory overview to the collaborative and creative approach of design thinking. Mollie Hewitt, Travis Kelleher and Amy Plant from FORM in Western Australia then describe how Lisa Baxter has helped them to use the design thinking process to develop ways of engaging audiences in artistic programming.

Closer to home, Sarah Drummond from Snook and Mathew Trevitt from Near Now explain how the Know How programme in the East Midlands is utilising design thinking to help arts, cultural and heritage organisations to place design and digital thinking at the heart of their offers.

Woolly Mammoth Theatre Company in the US has started to use connectivity to create an enhanced lobby experience to engage audiences with their productions. Alli Houseworth from Method 121 describes how this new way of thinking has been achieved.

We also take a look at new ways of thinking in fundraising. Lucy Macnab Co-Founder and Co-Director of Hoxton-based Ministry of Stories describes how they are using institutional marketing in their approach to fundraising. Michelle Wright, CEO of Cause4 and Programme Director of the Arts Fundraising & Philanthropy Programme, also considers what’s new in arts fundraising.

Libby Penn from Spektrix considers the single customer view and how this new way of thinking impacts the future of marketing.

The Middle Pages celebrate two years of the CultureHive website, which continues to develop as a free community knowledge hub. The Spotlight falls on Fleur Gatineau the AMA’s new PA to the Executive Director and John Spring from Fairfield Halls in Croydon takes up the Just a minute challenge.

Any thoughts, comments or suggestions for JAM? Please email the Editor.