Fundraising Strategy

A fundraising strategy is a vital tool in helping you achieve your artistic and business objectives. This on demand training video will guide you through the seven key steps in the fundraising cycle and provide you with the essential ingredients of a good fundraising strategy.

People working in fundraising or development roles in arts, cultural or heritage organisations who are developing a fundraising strategy.

Part one: The importance of a strategic approach
— 4 minutes

It covers:

• Writing a fundraising strategy
• Seven steps in the fundraising cycle
• Sources of income
• Research, toolkit and action plan

Supported by

First published May 2016

Part two: Financial targets
— 4 minutes

Part four: Research
— 5 minutes

Part six: Action plan
— 2 minutes

Part three: Potential sources of income
— 3 minutes

Part five: Fundraising toolkit
— 2 minutes

Part seven: Monitoring and Evaluation
— 3 minutes

Featured image – Image courtesy of Puppet Theatre Scotland © Andy Caitlin – Stephen Moir – Phonotrope Workshop