Fundraising and marketing
Issue 54 / April 2014
Fundraising and marketing is the timely topic for this spring issue of JAM. We’ve been here before. A long-ago JAM discussed the importance of these two functions working successfully together and it seems that now, more than ever before, this is something of an important relationship to which we should aspire.
Heather Maitland rounds up some research into changes in attitudes to charitable giving in this economic climate while Laura Greenfield explores how we can use our databases of attenders to find our favourite fans and possible donors.
Sarah Gee looks at how we can successfully merge fundraising and marketing and how the different functions can and should work together for the benefit of the organisation. Michelle Wright from the Arts Fundraising & Philanthropy programme, of which the AMA is a consortium partner, takes over the Middle Pages to explain why increasing fundraising expertise is so very important and how you can get involved.
Dr Alan Clarke shares some of his experiences of ‘going into Europe’ with a range of European-funded projects and Craig Gamble Pugh from Greentop Circus takes a look at how Circus schools are uniting to develop a culture of Circus and of a culture of fundraising.
Caroline McCormick explores the possibilities of taking philanthropy further than cash gift giving while on page 20 John Nickson considers if the arts and cultural sector is doing a good job of asking.
We head to Aspex in Portsmouth to spend 60 seconds finding out about their Communications and Audience Development Manager; Gareth Colwell and a well-designed spotlight falls on the AMA’s Jake Young.
Any thoughts, comments or suggestions for JAM? Please email the Editor.