AMA Conference 2020

Effective Website Design

Effective Website Design

Learn how to take a strategic approach to developing your website to ensure it contributes to the success of your organisation.

Who is it for?

Those involved in the process of developing or redeveloping their organisation’s website.

Part one: Introduction
— 30 seconds

It covers:

  • Analyse the effectiveness of your current website
  • Write a brief for the re-development
  • Future-proof your website
  • Work with an external agency
  • Project-manage a website redevelopment
  • Create a site map and user journeys
  • Monitor and evaluate the success of your new website
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Supported by

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First published November 2012

Part two: Strategic thinking
— 3 minutes

Part four: Setting objectives
— 2 minutes

Part six: Briefing an agency
— 6 minutes

Part eight: Thinking about design
— 2 minutes 30 seconds

Part ten: Content and preparing your site
— 3 minutes 

Part three: Strategic view
— 3 minutes

Part five: Making it current
— 4 minutes

Part seven: Project management
— 4 minutes

Part nine: Site maps and user journeys
— 3 minutes

Part eleven: Launching your website
— 2 minutes 30 seconds

Featured image — Image courtesy of Puppet Theatre Scotland © Andy Caitlin