Developing audiences at Tate
This article describes three projects that have developed and reached new audiences for the Tate. This article was first published in JAM (issue 15 / October 2004).
Tate’s success at developing audiences comes from the fact that they put art and artists at the centre of everything they do. They are driven by a fresh eye and an independent spirit with a conviction to think about, collect, conserve and present art in a way that challenges and explores their view of the world. They aim to deliver an experience that invites, engages, stimulates and surprises whilst increasing knowledge, appreciation and understanding of art.
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