AMA Conference 2020

Developing audiences at Tate

Developing audiences at Tate

This article describes three projects that have developed and reached new audiences for the Tate. This article was first published in JAM (issue 15 / October 2004).

Article snippet

In summary
Tate’s success at developing audiences comes from the fact that they put art and artists at the centre of everything they do. They are driven by a fresh eye and an independent spirit with a conviction to think about, collect, conserve and present art in a way that challenges and explores their view of the world. They aim to deliver an experience that invites, engages, stimulates and  surprises whilst increasing knowledge, appreciation and understanding of art.

To read the full article download Developing audiences at Tate