Cultivation and stewardship
In this fundraising screencast, Laura Greenfield details the stages you need to go through to successfully ask for donations and reach your fundraising targets.
People working in fundraising roles in cultural organisations who want to learn or refresh their knowledge of core fundraising tools and techniques.
Part one: Fundraising objectives and targets
— 3 minutes 30 seconds
- Cultivation: a process to help identify and look after prospects from initial contact through to making a gift
- Stewardship: after people have made a gift it’s crucial that you thank and look after them
First published August 2014
Part two: Cultivation: the seven steps
— 7 minutes 30 seconds
Part four: Adapting cultivation and stewardship tools — 4 minutes
Part three: Stewardship
— 2 minutes 30 seconds
Part three: Monitoring
— 3 minutes
Image courtesy of Puppet Theatre Scotland © Andy Caitlin