AMA Conference 2020

Cultivation and stewardship

Cultivation and stewardship

In this fundraising screencast, Laura Greenfield details the stages you need to go through to successfully ask for donations and reach your fundraising targets.

Who is it for?

People working in fundraising roles in cultural organisations who want to learn or refresh their knowledge of core fundraising tools and techniques.

Part one: Fundraising objectives and targets
— 3 minutes 30 seconds

It covers:

  • Cultivation: a process to help identify and look after prospects from initial contact through to making a gift
  • Stewardship: after people have made a gift it’s crucial that you thank and look after them
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Supported by

Arts Fundraising and Philanthrophy
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First published August 2014

Part two: Cultivation: the seven steps
— 7 minutes 30 seconds

Part four: Adapting cultivation and stewardship tools — 4 minutes 

Part three: Stewardship
— 2 minutes 30 seconds

Part three: Monitoring
— 3 minutes 

Image courtesy of Puppet Theatre Scotland © Andy Caitlin