AMA Conference 2020

Cause-led manifesto

Cause-led manifesto

Andrew McIntyre refects on the benefits of having a cause-led manifesto to inspire agile leadership and increase organisational resilience. This article was first published in JAM (issue 61 / February 2016).

Article snippet

This cause-led manifesto approach creates a sense of common cause and a common language to discuss that cause. It inspires agile leadership guiding the organisation towards that cause. And, ultimately, this inspirational focus sharpens our business plan and increases our resilience as we tack and gybe our way through the difficult headwinds in pursuit of our common cause.

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