People try a new arts activity when trusted people recommend it. And that’s where ambassadors can help you. This on demand training video will talk you through three inspiring case studies of successful ambassador schemes to explain how they can help you promote your offer, develop your audiences and produce cultural events.
Who is it for?
Anyone interested in developing an ambassador scheme for their arts, culture or heritage organisation.
Part one: Introduction
— 6 minutes
- Build a bridge between your organisation and your audience
- Explore inspiring, successful ambassador schemes
- Making word-of-mouth marketing work for you
First published 2013
Part two: What are the arts ambassadors models?
— 8 minutes
Part four: Case study — ambassadors who develop your audience — 3 minutes
Part six: Communicating with and about your ambassadors — 7 minutes
Part three: Case study — ambassadors who sell and promote — 4 minutes
Part five: Case study — ambassadors who produce cultural events — 9 minutes
Part seven: Top tips for happy ambassadors — 6 minutes
Image courtesy of National Gallery © National Gallery