Arts Ambassadors

Arts Ambassadors

People try a new arts activity when trusted people recommend it. And that’s where ambassadors can help you. This on demand training video will talk you through three inspiring case studies of successful ambassador schemes to explain how they can help you promote your offer, develop your audiences and produce cultural events.

Who is it for?

Anyone interested in developing an ambassador scheme for their arts, culture or heritage organisation.

Part one: Introduction
— 6 minutes

It covers:

  • Build a bridge between your organisation and your audience
  • Explore inspiring, successful ambassador schemes
  • Making word-of-mouth marketing work for you
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Supported by

CultureHive Logo

Arts Council England Logo

First published 2013

Part two: What are the arts ambassadors models? 
— 8 minutes

Part four: Case study — ambassadors who develop your audience — 3 minutes

Part six: Communicating with and about your ambassadors — 7 minutes

Part three: Case study — ambassadors who sell and promote — 4 minutes

Part five: Case study — ambassadors who produce cultural events — 9 minutes

Part seven: Top tips for happy ambassadors — 6 minutes

Image courtesy of National Gallery © National Gallery