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Whistle-stop tour of the Marketing Mix

Whistle-stop tour of the Marketing Mix

By Ranjit Kaur Atwal, Communications Consultant and Mentor, Freelance / Unlimited 

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This video will give you an introduction to the marketing mix, focusing on the core concept of the original marketing mix (or four P’s) — Product, Place, Price and Promotion — as well as exploring the expanded 7 and 8 P’s — Process, Physical Evidence, People and Performance, using 'Barbie' as a case study.
Note: this video was recorded in August 2023 so there are some specific time-based references mentioned.

Ranjit is a Communications Consultant and mentor, leading communications for Unlimited. With over 10 years in senior marketing roles across the cultural and creative industries, her expertise and passion are in devising and delivering strategic multi-channel marcomm strategies in an ever-changing world.



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