This video will give you an introduction to the marketing mix, focusing on the core concept of the original marketing mix (or four P’s) — Product, Place, Price and Promotion — as well as exploring the expanded 7 and 8 P’s — Process, Physical Evidence, People and Performance, using 'Barbie' as a case study.

Note: this video was recorded in August 2023 so there are some specific time-based references mentioned.