Sustainable marketing for forward-thinking marketers

By Claire Jones, Head of Marketing, Arts Marketing Association

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This session focuses on the steps that cultural marketers can take to make their marketing more sustainable. It includes practical steps, relevant cultural sector case studies, resources and tools.

Claire Jones is a marketing and fundraising strategist with over 25 years' experience in arts, culture, and heritage. Claire is a Fellow of the Chartered Institute of Marketing with MBA-level training in sustainability, and combines experience and current research to provide arts marketers with insights and case studies for developing effective, sustainable marketing.

Sustainable marketing for forward-thinking marketers

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This session focuses on the steps that cultural marketers can take to make their marketing more sustainable. It includes practical steps, relevant cultural sector case studies, resources and tools.