Plan your Social Media Campaign
Plan your Social Media Campaign
By
Amy Rushby, Freelance Marketing and Digital Professional 
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This video will help you become more strategic in your social media planning.
Being strategic about your social media planning is important. Understanding who your audiences are, what they want from you and how you can deliver that, are all essential skills for arts marketers. By aligning your social media activity with your organisational goals, you will be able to get the most out of your social channels.
Amy is a Freelance Marketing and Digital Professional with 15 years’ experience working within the arts sector. She has managed social media channels and strategy for both small and large organisations, using data to inform decision-making. Alongside being a freelance arts marketer, Amy has a part-time role working in Communications for the Centre for Cultural Value at the University of Leeds.
You can find Amy on LinkedIn
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