Managing Our Brand – a live case study

Managing Our Brand – a live case study

By Jemma Green, Sales and Marketing Manager, Arts Marketing Association

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This session will guide you through how to manage your organisation's brand and how to keep a consistent voice across all of your comms channels, using the Arts Marketing Association's brand as a case study.

Jemma has been working in marketing for over 14 years. Her career started at the Gordon Craig Theatre, a council-owned receiving house in Stevenage, as Press and Publicity Co-Ordinator. For the past 7 years, Jemma has been working for the AMA, marketing our events and leading on comms, where she discovered her passion for brand work.



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