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Leadership Series: Brand growth and guardianship

Leadership Series: Brand growth and guardianship

By Ed Newsome, Head of Marketing and Communications, Sherman Theatre

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This session will give you an understanding of what brand means at CEO level. This includes an understanding of brand growth, management, and what good brand guardianship looks like.

Ed is the Head of Marketing and Communications for Sherman Theatre in Cardiff. He has been an Arts Marketer for over twenty years, working in receiving theatres, touring companies and producing houses across the UK. He is a well-respected speaker, trainer and session leader and was a Resident Tutor on UK Theatre’s Essentials of Marketing course for six consecutive years.



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