How Audience Research can help you Monitor, Measure and Report on your Audiences

By Hardish Virk, Communications & Development Consultant

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Audience research not only helps us understand our audiences, it also supports our audience development ambitions and reporting needs. But how can we embed this in a sustainable way, so it doesn’t become just another item on our to-do lists? This video outlines the long-term aims of audience research, and the importance of cross-departmental and organisational buy-in, to the benefit of your audience development and monitoring goals.

Hardish has worked with arts, cultural and heritage organisations in an audience development capacity as well as advising on race equality, diversity and inclusivity, and continues to facilitate training on cultural awareness, audience and organisational development. He has also worked with voluntary organisations, health service providers and educational institutions on community engagement, leading on delivery and acting as an advisor.

How Audience Research can help you Monitor, Measure and Report on your Audiences

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