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Evaluate your PR Campaign

Evaluate your PR Campaign

By Kat Harrison-Dibbits, Head of Communications, Teenage Cancer Trust

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Understanding how to measure a campaign is vital: it will impact how you set the campaign up, what you measure and why, and how you understand success. This video explores the importance of measuring your PR campaigns - identifying how to set measurable objectives for PR and providing tools to help you measure what matters to your organisation.

Kat is a Chartered PR with a decade’s experience running multi-platform communications campaigns in the public sector. She currently works as Head of Communications at Teenage Cancer Trust.



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