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Evaluate your marketing campaign

Evaluate your marketing campaign

By Christina Lister, Marketing Consultant 

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Your time and effort goes into planning and delivering your campaigns, but how do you know what works and what doesn’t or if your goals and objectives have been met? Evaluation is key to ensure your efforts aren’t in vain. This video explores why evaluation matters, how to best evaluate your campaigns, and how to use it to drive future campaigns.

Christina is a marketing and audience development consultant, trainer and facilitator working with heritage and cultural organisations, with 21 years’ experience as a freelancer and in agency and in-house positions. She is a trustee of Kids in Museums and author of the book 'Marketing Strategy for Museums'.



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