Engaging Emails
Engaging Emails
By
Matt Ecclestone, Communications Lead, Arts Marketing Association
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Emails are an essential part of our marketing campaigns, but we only have 3 seconds to grab our audience’s attention when they arrive in their inboxes.
This video will share tips and inspiration on how to create an email campaign that will pique interest, be relevant to your audience and be accessible to everyone on your mailing list. It will cover the process of design and layout, content options, tone of voice, and how to evaluate your success.
Matt leads on AMA's communications including press & media relations to help building the profile of the organisation. Prior to joining AMA, Matt was Festival Producer for Norwich Film Festival (NFF) which saw him oversee marketing and PR for the festival, as well as programming input. During his time at NFF, the festival grew from six screenings in 2015 to 43 events in 2018 and is now both a BIFA and BAFTA qualifying short film festival.
Originally from a fine art background, Matt also has experience working for galleries including Smiths’ Row in Bury St Edmunds, Outpost in Norwich and NUA Gallery, based at Norwich University of the Arts. He has also been a guest lecturer at The Royal Welsh College of Music & Drama.
Resource type: Webinars and films | Published: 2025
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