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This video explores how you can engage with digitally excluded audiences. Due to tightening budgets and increased interest in sustainability, many cultural organisations have moved to a digital-only approach to marketing. However, this approach doesn’t work for everyone. It's important to understand the nuances of digital exclusion, so we can target resources and connect with our audiences in ways that work for them.
Christina Lister | Marketing Consultant |Â Christina Lister Comms
Christina is a marketing and audience development consultant and facilitator working with heritage and cultural organisations, with 19 years’ experience as a consultant and in agency and in-house positions.
Christina empowers organisations to develop and execute marketing that connects to audiences with purpose and impact by delivering training, facilitating workshops and developing strategy.
Her experience spans larger organisations such as the Science Museum Group, Empire Cinemas and Museum of London; sector support and development organisations such as the Association of Independent Museums, SHARE Museums East and the AMA; and independent and smaller organisations including Jane Austen’s House, Shoreditch Town Hall, the Museum of Cambridge, American Library, Babylon ARTS and Norwich Historic Churches Trust.
