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Digital Exclusion and your Audiences

Digital Exclusion and your Audiences

By Christina Lister, Marketing Consultant 

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This video explores how you can engage with digitally excluded audiences. Due to tightening budgets and increased interest in sustainability, many cultural organisations have moved to a digital-only approach to marketing. However, this approach doesn’t work for everyone. It's important to understand the nuances of digital exclusion, so we can target resources and connect with our audiences in ways that work for them.

Christina is a marketing and audience development consultant, trainer and facilitator working with heritage and cultural organisations, with 21 years’ experience as a freelancer and in agency and in-house positions. She is a trustee of Kids in Museums and author of the book 'Marketing Strategy for Museums'.



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