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Getting to know you

Getting to know you: customer relationship management on a shoestring

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How a multi-sensory room helped make a museum become family friendly

Looking at how a small museum investigated ways to encourage and engage visits by those with disabilities. The resulting free, interactive multi-sensory room linked to the wider public programme and…

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Reviewing the Family Friendly Campaign – Final Report 2001

Following a number of years of campaign and product development, the Family Friendly project has undertaken a full strategic review. With the development of an audience focused approach at its…

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Reviewing the Family Friendly Campaign 1998-1999

Assessing the Family Friendly campaigns led by Arts About Manchester, the report analysed the campaign elements, e.g. a qualitative assessment of print and information, welcome and staff, and promotions. The…

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Reviewing the Family Friendly Campaign 1994-1995

Assessing the Family Friendly campaigns led by Arts About Manchester, the report assessed not only the campaign elements (e.g. a qualitative assessment of print and information, welcome and staff, promotions)…

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Visual examples of the Family Friendly website

A series of website screen grabs showing the use of branding, tone of voice, design, content and product promoted through the Family Friendly campaign online. The blend of what’s on…

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Family friendly tourism – how to get families to visit a destination

The Family Friendly campaign developed a tourism element to enable Greater Manchester to develop and strengthen its brand across cultural and leisure sectors within a 2 hour drive time of…

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How museums and galleries can get their family friendly activities offer right

As one of the culminating elements of the initial Family Friendly project with museums and galleries, a conference explored experiences and insights to date and latest thinking. This included a…

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Information, motivation and offer: getting group visits right at The Royal Collection

The Royal Collection attracts 25% of its visits from groups, and shares its insights into what groups want and need, how the market is segmented, trends and group sector opportunities….

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How dance companies & venues can develop effective relationships

This resource looks at the component elements that can enhance tour booking for dance companies, and in turn build more rewarding relationships with venues and more effective marketing to and…