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Getting to know you
Getting to know you: customer relationship management on a shoestring
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Thinking BIG worksheet 6: creating a SWOT analysis
Create a SWOT (strengths, weaknesses, opportunities, threats) analysis as part of your marketing audit with this practical worksheet designed for use with the Thinking BIG! resource.
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Thinking BIG! A guide to strategic marketing planning
Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations….
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Ambassador schemes
Building Relationships without Technology: Ambassador Schemes. Includes case studies of effective ambassador schemes. What type of person makes a good Ambassador? Quality is better than quantity Enthusiastic, outgoing people with…
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10 ways to make your website more accessible
How can you make your arts website more accessible to disabled and deaf people? This guide explains ten simple, tried-and-tested ways for making your cultural organisation’s site work across the…
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The changing role of the marketer
Transcript of a keynote presentation on the changing role of marketers focused on a spectrum of audience engagement / participation.
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Connecting and engaging
Transcript of a keynote on connecting and engaging with audiences, focusing on Brooklyn Museum.
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Ahead of the Game
A report on the Arts Marketing Association symposium, 29-30 April 2004. The symposium aimed to consider who or what the arts are competing for, and, if competition is appropriate, whether…
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Barbican CRM strategy
The Barbican Centre enters its 25th anniversary year with some encouraging news about the loyalty of its audiences and results to its marketing and CRM (customer relationship management) strategy….
